
Fashion shouldn’t cost the Earth
The task assigned was to create a 3D product. It was an open ended assignment and I was given full creative liberty to take the assignment to take the assignment as far as I want.
TASK
Fast fashion is a contributor to many negatives like Climate change, Child labor, Unequal wages, and exploitation. I wanted to design a “statement piece” that actually creates a statement against buying from brands that are actively harming the environment.
The sunglasses embody the themes of climate change, raising temperatures while looking cool and fashionable. I hope these act as a guerrilla marketing tactic which makes the owners of these sunglasses aware of their actions and what’s really at stake when one aimlessly keeps buying cheap trendy pieces
SOLUTION
Research
Ideation
3D Design
Development