Cooper Hewitt poster series
The task was to conduct a semester long study on the font Helvetica. We were given the copy and had to typeset it for an exhibition invite for the Cooper Hewitt Design Museum. A new element like font size, kerning, colour etc was added every week.
TASK
I created 5 new posters every week. The final invites incorporated everything I learned and discovered helping me set my unique style and approach towards design problems. The exhibition was an ode to various famous chairs and furniture designers in the 20th century. I love contemporary furniture so I had lots of fun executing these.
SOLUTION
Research
Ideation
Visual Design
Development
DELIVERABLES
