HELLO!

My name is Serena, and I am a Multidisciplinary designer based in New York.

I seek to bring moments of visual stillness to an overstimulated world by making impactful work. My strategic and intuitive approach always begins with the question "why?" as though I am solving a problem. This helps recognise a project's potential, pinpoint its purpose, and build a strong creative vision. I am inspired by experiences and believe that creating is a journey where I evolve, falter, and grow at the same time.

Scroll down to see some of my recent work.

Digipill

01. - Digipill

A Habit forming app ideated and created over 8 weeks that helps people take their medicines on time. It helps makes the experience welcoming and fun.

02. - Skybrary

A Book can take you anywhere. Combine reading with the idea of travel. Pick up a book about a place you are curious about and travel through it.

03. - Late night boozy call with Drizly

Dating apps, texting and ordering in delivery - all have something in common. They respond to your want or “thirst” instantly. When you want to satiate your desires immediately, there’s no “match” for Drizly. It delivers under an hour.