Late night boozy call with Drizly
Drizly is an alcohol e - commerce platform that facilitates the delivery of alcohol. How do we convince and encourage people to order in alcohol from Drizly in a fun and exciting manner while promoting the brand at the same time? The audience and consumers are Urban millennials and Gen Z.
TASK
Dating apps, texting and ordering in delivery - all have something in common. They respond to your want or “thirst” instantly. Both reach your doorstep within an hour, at your convenience. When you want to lift your spirits and satiate your desires immediately, there’s no “match” for Drizly. It delivers under an hour.
INSIGHT
Ideation
Development
Visual Design
Illustration
Copywriting
Prototyping
Tap into the hookup culture and promote Drizly through catchy and smart phrases and visuals that tie together dating and drinking. There are two parts of the campaign. Late night boozy call and Drizly x Tinder thirst traps.
SOLUTION
DELIVERABLES
The user swipes through various “Thirst Trap” profiles and when they swipe right, they match with the bottle and win a date with them.
This helps tie the whole concept together by giving the consumers a chance to experience the campaign in an interactive manner and win a free bottle of alcohol.
DRIZLY X TINDER THIRST TRAPS
Every alcohol bottle has a personality and character. I wrote flirty dating profiles for each bottle to bring their wittiness out. The location says closer than you think to emphasis and evoke curiosity about Drizly’s quick delivery. Enjoy going through them and let me know who you would swipe right on!
Visual posters that are displayed across billboards in cities. Instead of photography. I designed humorous posters inspired by the charm, cheekiness and energy of vintage beverage posters in the 1960’s.
