CalmER
How do we make the world a healthier and happier place by convincing people to use calm, a mindfulness, and meditation app? The audience and consumers are working adults with a median age between 30–35.
TASK
“The time in a hospital can be an overwhelming experience. This ranges from overworked nurses and doctors to patients. Amidst this, we often forget visitors, families, and caretakers who tend to suppress their stress, anxiety, and burnout. Good sleep, health, and relaxation are factors that make everyone feel better, and no place can use more of it than a hospital.”
INSIGHT
Calm and Mount Sinai have partnered up to provide a free subscription to Calm to everyone in the hospital by geofencing the area. Meditative Advertisements are placed around waiting rooms and elevators to help whoever views it take a moment and relax in one of the most stressful places on earth.
SOLUTION
Ideation
Development
Visual Design
Copywriting
Prototyping
DELIVERABLES
Hospitals can be incredibly stressful environments, filled with anxiety and uncertainty. Waiting rooms and elevators are some of the few places where patients, families, and staff have a few moments to themselves. By strategically placing meditative advertisements in these tension points, we can provide a moment of calm reducing stress levels and promoting overall well-being. These moments of tranquility can make a significant difference in the hospital experience for all those involved. Please play the video to experience this campaign
CalmER
Calm is geofencing all Mount Sinai hospitals to offer a free subscription to their app to anyone who connects to the hospital's wifi. By doing so, they aim to provide everyone with access to the tools that can help them deal with their unseen stress, ultimately enhancing their overall well-being. The geofencing approach ensures that no one is left behind, and everyone can benefit from this thoughtful initiative, regardless of their role in the hospital.
